Video advertising on YouTube has become a popular way for advertisers to host adverts for their products. It’s no secret that YouTube is the second largest search engine globally, with over 3 billion views per day.
As well as being one of the most searched websites, it is also one of the highest-trafficked sites in existence. Users spend an average of more than 15 minutes on-site each time they visit. So what effect does this have on your Adsense revenue?
How Does Video Advertising Work?
Depending on how you set up your account, a video works by hosting an advert before (and sometimes during) your video. You can get paid when viewers watch or click these ads, displayed at the start (usually 6 seconds) and during (usually 15 seconds) the video.
Advertisers will pay on a cost per view or cost per click basis, meaning that you can get paid for any views on your video regardless of whether they watch the whole thing or not.
This is great because it means that you don’t have to worry too much about what people do after they’ve clicked an advert. You’ll still get paid if they go on to buy a product from a different website.
It’s also worth noting that some advertisers may sponsor videos via Adwords, paying only when someone clicks through to their site from the advert itself. In this situation, it’s vital to ensure relevant keywords in your titles so that people searching for these keywords will click through.
The Benefits of video advertising include:
• You can get paid for all views on your video, so it doesn’t matter if people skip to the middle or not.
• The amount you earn is proportional to the number of clicks the advert gets so that you could make a lot more than from text-based ads.
• You can use annotations in your videos that allow viewers to click through and visit another website without leaving your video and coming back again later.
There are some cons too, though:
• It’s difficult to know how much you’ll earn each time because advertisers pay per view (some may run multiple adverts for different at once).
• The number of clicks an advert gets will vary depending on the subject and how it relates to your video (e.g., a make-up tutorial is more likely to get clicked than a guide about building a patio).
• Ads can sometimes play sound even if you have the mute setting turned on (this can be solved by adding annotations like end screens and cards, which allow users to skip past adverts after 5 seconds).
How much money you’ll earn from YouTube advertising also depends on the location of the viewer.
How Can You Increase Your Adsense Revenue?
So, How to increase your ad revenue on Youtube? There are a few simple things that you can do to increase your video advertising revenue:
Optimize Your Titles, Descriptions, and Tags
Always ensure that your video title uses relevant keywords to get more traffic from people searching on YouTube. The same goes for your descriptions and tags (keywords should be included in all three of these).
You may also wish to include links pointing back to your site or other videos you’ve created within annotations throughout the video.
Use Annotations Sparingly but Effectively
Annotations appear as little boxes in the video, which viewers can click on to visit a website or perform a different action. There are several types of annotation available, including links, cards, and end screens.
Cards have the advantage of scrolling viewers directly to related videos or playlists when they click on them, so if your video is part of a series, then these are the annotations you should use.
Don’t Forget Analytics
Analytics provides you with all kinds of helpful information about how people watch your videos (where they start watching, where they stop, which videos they watched both before and after yours etc.).
Make Sure Your Videos are Relevant to the Advert
If someone is paying per view, each advert must correspond closely enough with the content of the video for them to be interested. If you’ve got an old advert running along the side of your videos you no longer wish to show, it may be worth setting up a new video with that advert embedded in it (it’s easy peasy).
Try Different Advertisements Over Time
The ads shown on the side of your videos will depend on what advertisers are looking for at any given time. Like adverts themselves, these requirements can change quite frequently depending on both intellectual property and market demands.
It might be worth experimenting with different adverts over time to see what works best. If something doesn’t get many views, then try something else until you find one that does!
Mentioning your channel and other videos regularly will keep viewers interested in what you’re doing, as well as give them an incentive to come back later. Just be sure that any annotations you use around the video are relevant and easy to spot (try not to overdo it with too many of these).
Promote Your YouTube Channel
There’s nothing nicer than being told about something new before anyone else – so this is another good way to increase viewership by making content subscribers know they won’t miss out on.
You can do this easily via Facebook, Twitter, or any other social networking site you have an account with by posting links from your YouTube channel or embedding its video player onto your profile page.
Create Playlists of Related Content
Viewers often like to watch one video at a time, but they also want to access similar material if they wish later on. So consider creating playlists of videos that you feel are closely related to one another and allow people to access them easily.
You can also use playlists for content you might want to show later – remember not to include anything in it that could be seen as inappropriate!
Be Vigilant About Comments
Although YouTube is a relatively safe place, there’s still a chance that malicious users will leave rude or offensive messages on your video. If this happens, then delete their comment immediately and block the user from posting again.
Responding with abuse yourself, even if provoked, will only make things worse – so try to deal with complaints politely whenever possible (there’s always more than one side of the story!).
Bonus Tip: Consider Sponsorship Options
There are many ways to get paid for your activity on YouTube, but not all of them are worth pursuing. Try pitching sponsored videos to brands in your niche with large enough advertising budgets – you’ll likely need at least 10,000 subscribers before they’re likely to take you up on this offer, though! NowLoan, the UK’s leading loan matching service has spent thousands of pounds monthly for the past 3 years sponsoring British you tubers to promote their loans for people who don’t have good credit.
If you follow these tips, I’m sure you’ll be on your way to trashing the YouTube charts in no time. Good luck, and have fun!